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Which was India's first branded men's shirt?
Take the Rediff Biz Quiz and find out how much you know about shirts and apparel.

1. Which Indian apparel manufacturer owns 'Manzoni', a premium brand of menswear?
a) Raymond
b) Provogue
c) Zodiac

2. Which brand of shirts is the product of a company called Cluett Peabody?
a) Peter England
b) Van Heusen
c) Arrow

Wrong! Try again..
Wrong!
The correct answer is Arrow.
Sanford L. Cluett discovered a way to pre-shrink fabrics and his invention was called the 'Sanforized fabric'. The company he set up Cluett Peabody & Co, Inc. licensed the process and made it available to everybody in the textile industry. The Arrow brand of shirts comes from this company.
Correct!
Sanford L. Cluett discovered a way to pre-shrink fabrics and his invention was called the 'Sanforized fabric'. The company he set up Cluett Peabody & Co, Inc. licensed the process and made it available to everybody in the textile industry. The Arrow brand of shirts comes from this company.

3. Which was India's first branded mens's shirt to be marketed nationally?
a) Liberty
b) Charagh Din
c) Cambridge

Wrong! Try again..
Wrong! The correct answer is Liberty.
The readymade shirt story started in India in the 1950s with Liberty, which became the first branded shirt in the business. Soon the influx started with Double Bull, followed closely by Charagh din, Cliff, Van Heusen, etc.
Correct!
The readymade shirt story started in India in the 1950s with Liberty, which became the first branded shirt in the business. Soon the influx started with Double Bull, followed closely by Charagh din, Cliff, Van Heusen, etc.

4. Which Indian clothing brand gets its name from the Greek word for 'Figures of Animals'?
a) Zodiac
b) Van Heusen
c) Cliff

Wrong! Try again..
Wrong! The correct answer is Zodiac.
Zodiac Clothing has been manufacturing fashion garments for the last 49 years. Apart from shirts, it also has a strong line of accessories like ties, cuff links, belts, socks, wallets and handkerchiefs. The Company's combined manufacturing capacity is 5 million shirts, half a million ties and 1 million pairs of socks.
Correct!
Zodiac Clothing has been manufacturing fashion garments for the last 49 years. Apart from shirts, it also has a strong line of accessories like ties, cuff links, belts, socks, wallets and handkerchiefs. The Company's combined manufacturing capacity is 5 million shirts, half a million ties and 1 million pairs of socks.

5. La Reine fashions was recently incorporated in India to manufacture and market which of these brands?
a) Louis Vuitton
b) Victoria's Secret
c) Vanity Fair

Wrong! Try again..
Wrong! The correct answer is Vanity Fair.
In April 2003, the Rs 275-crore VIP Group, announced that it would bring the Vanity Fair brand of lingerie into the country. Floating a new company, La Reine Fashions Pvt. Ltd., to manufacture and market the brand here, this is the second time Vanity Fair is making an entry into India since its launch in 1995.
Correct!
In April 2003, the Rs 275-crore VIP Group, announced that it would bring the Vanity Fair brand of lingerie into the country. Floating a new company, La Reine Fashions Pvt. Ltd., to manufacture and market the brand here, this is the second time Vanity Fair is making an entry into India since its launch in 1995.

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Compiled by: Priya Ganapati



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Number of User Comments: 10




Sub: india first men,s shirt

thanks ,iam opting for fashion management this added my knowledge


Posted by yogesh shinde





Sub: mind exercisers

Congratulations. the quiz is really refreshing and a bit of exercise to the mind....increase the c


Posted by Nischal Puri





Sub: Diverse

A blend of topics but plz. keep updating the questions...repeated questions lead to disinclination towards the quiz.


Posted by Gopal Putrevu, IIMA





Sub: quiz comments

this quiz was informative and nice.


Posted by jinal





Sub: Cool Quiz!!!

really interesting and informative...gives info bout things one would have not given a second thought to... keep up the good work...


Posted by Neeraj




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