Die Hard star Bruce Willis has given up on finding love, because he thinks his standards are too high.

'The slice of the pie-chart, that lines up with the criteria that I have set for myself, is about 2 percent of the population. So I've kind of given up,' Fox News quoted Willis, who recently split from actress Brooke Burns, as saying.

'There are a lot of cute women out there. But it's difficult to be with someone who works in show business, who travels and moves around the world as much as I do,' said The Sixth Sense star, who was married to Demi Moore for 13 years before they divorced in 2000.

Recently, Bruce has been sensationally linked to 18-year-old Hollywood it-girl Lindsay Lohan.

Bruce is meanwhile preparing a technology-based fourth in his career-best franchise, called Die Hard 4.0.