rediff News http://www.rediff.com/tags/shombit+sengupta India's largest news and entertainment service online.. en-us Fri, 17 May 24 07:59:46 +0000 Fri, 17 May 24 07:59:46 +0000 http://www.rediff.com/push Rediff feeds Copyright: (C) 2009 Rediff.com India Limited. All Rights Reserved. <![CDATA['India has great campaigns, poor branding']]> http://www.rediff.com/money/interview/inter-india-has-great-campaigns-poor-branding/20100225.htm Fri, 17 May 2024 13:29:46 +0530 <![CDATA[The Toyota, Merc and Lexus of Bengali sweets]]> http://www.rediff.com/money/column/guest/20080910.htm Fri, 17 May 2024 13:29:46 +0530 <![CDATA[The top 10 business bestsellers]]> http://www.rediff.com/money/report/best/20080325.htm Fri, 17 May 2024 13:29:46 +0530 <![CDATA[A name change can alter fortunes!]]> http://www.rediff.com/money/special/spec/20070904.htm Fri, 17 May 2024 13:29:46 +0530 <![CDATA[An example of branding wizardry]]> http://www.rediff.com/money/special/spec/20070627.htm Fri, 17 May 2024 13:29:46 +0530